WELCOME TO THECLOSET.COM

After analysing some fashion blogs I've decided to make my own version for my intervention. The world of fashion can be so harsh and unforgiving especially for this who are employed within it and I don't see why it has to be so serous. I want to make a blog that truly takes the mick out of all those serious fashion blogs that take themselves way too seriously. For my own blog I have tried to incorporate the good, and the bad bits that I found in the blogs to make an authentic, if slightly funny, blog.

So I've created THECLOSET.COM 

First off I started by designing the logo in Photoshop. I did a couple of mock ups to see which I liked best. From the research I did I realised that fashion blogs like being in black and white so I didn't want to make my logo overly colourful.

I liked this logo but thought it was slightly too colourful and the text just didn't seem right. 

I've started creating the blog by adding the title I made earlier and taking some photos of myself and my flatmates in the style of some of the photos I looked at on some of the other fashion blogs.

From the analysis I did of the other fashion blogs I defined some good points and bad points that I found on most of them. For this blog I've made I have tried to include all of the points I found, I think this will make my blog look a lot more realistic. The object of this assignment is not to make a better blog, but to make something that looks authentic but proves a point, so thats what I've tried to do. 

• All of the photos I've taken are in ridiculous poses that no one would ever stand like normally. I found that most of the blogs had photos of people like this but they managed to look visually appealing even if they were a little weird. 

• All of the photos are of high street fashion with a few cat walk shots added in. I'm not a big fan of cat walk blogs but most fashion blogs have a mix of high street and cat walk to illustrate where the inspiration has come from so I've tried to do this in my fashion blog as well. 

• I chose 'The Closet' for the name of my blog because it makes it really obvious what the blog is about. I've also heard that a lot of fashion magazine offices have a room called 'The Closet' where they keep all the left over clothes from photo shoots and magazine covers so I chose this to tie in the fashion theme. I got this idea from 'The Sartoricalist' in the way that their name has a double reason. 

• I've used song lyrics for all of the blog posts to make the blog similar to the posts of Lookbook. The lyrics have nothing to do with the clothing or the poses in the picture but I asked all the people in the photos about their favourite songs so it has some personal representation to it. 

• The layout of my blog is plain and boring, similar to many of the fashion blogs out there. The background is completely white and the writing is grey and black... boring, generic but fits with the theme. As you can see from this snap shot from 'The Sartoricalist' it has the same theme. 

• I've put in photos of high fashion and high street fashion to get a balance between the two, as I said before most blogs work like this. 

• Ive signed my name as 'R' at the bottom to add that bit of mystery about who the author of the blog is. Even my name as 'geekgirl' still doesn't give away my identity.

• One area of the fashion blogs that I found quite ironic was the way that the description of the photo described the colours in the photo, however the photo was edited into black and white so you couldn't even see what the colours were! I did this with one of the photos I had where I said I liked the washed out jeans, but the photo was black and white so you couldn't even see the colour of them. 

Good or Bad? 

I love my blog. I think its really effective because it looks like a proper fashion blog but the photos are funny and entertaining, which is what I wanted to achieve from the blog. I think it makes a statement, the comments I've got under the photos are clearly stupid but they're entertaining and the pictures are awesome :) Thanks Euan!